The Perfect Scent Chandler Burr 9780312425777 Books Visionneuse PDF SZB

The Perfect Scent Chandler Burr 9780312425777 Books Télécharger The%20Perfect%20Scent%20Chandler%20Burr%209780312425777%20Books

IKQ

The%20Perfect%20Scent%20Chandler%20Burr%209780312425777%20Books

Télécharger The Perfect Scent Chandler Burr 9780312425777 Books IKQ

Living the Airstream Life Karen Flett Books Lecteur PDF gratuit FXH

From the New York Times perfume critic, a stylish, fascinating, unprecedented insider's view of the global perfume industry, told through two creators working on two very different scents.

No journalist has ever been allowed into the ultrasecretive, highly pressured process of originating a perfume. But Chandler Burr, the New York Times perfume critic, spent a year behind the scenes observing the creation of two major fragrances. Now, writing with wit and elegance, he juxtaposes the stories of the perfumes -- one created by a Frenchman in Paris for an exclusive luxury-goods house, the other made in New York by actress Sarah Jessica Parker and Coty, Inc., a giant international corporation.

We follow Coty's mating of star power to the marketing of perfume, watching Sex and the City's Parker heading a hugely expensive campaign to launch a scent into the overcrowded celebrity market. Will she match the success of Jennifer Lopez? Does she have the international fan base to drive worldwide sales?

In Paris at the elegant Hermès, we see Jean Claude Ellena, his company's new head perfumer, given a challenge he must create a scent to resuscitate Hermès's perfume business and challenge le monstre of the industry, bestselling Chanel No. 5. Will his pilgrimage to a garden on the Nile supply the inspiration he needs?

The Perfect Scent is the story of two daring creators, two very different scents, and a billion-dollar industry that runs on the invisible magic of perfume.

Chandler Burr,The Perfect Scent,Picador,0312425775,Beauty Grooming,Chemistry - General,Industries - General,138001 Holt Picador Paper-Pic Holt TPC,BUSINESS ECONOMICS / Industries / Fashion Textile Industry,BUSINESS ECONOMICS / Industries / General,Beauty Grooming - General,Business Economics,Business / Economics / Finance,Business/Economics,GENERAL,General Adult,HEALTH FITNESS / Beauty Grooming,Health Fitness/Beauty Grooming - General,Industry industrial studies,Marketing / General,Non-Fiction,PERFUMES TECHNOLOGY,SCIENCE / Chemistry / General,United States,perfume industry; paris; chemistry of perfumes; on fashion

The Perfect Scent Chandler Burr 9780312425777 Books Reviews :

From the New York Times perfume critic, a stylish, fascinating, unprecedented insider's view of the global perfume industry, told through two creators working on two very different scents.

No journalist has ever been allowed into the ultrasecretive, highly pressured process of originating a perfume. But Chandler Burr, the New York Times perfume critic, spent a year behind the scenes observing the creation of two major fragrances. Now, writing with wit and elegance, he juxtaposes the stories of the perfumes -- one created by a Frenchman in Paris for an exclusive luxury-goods house, the other made in New York by actress Sarah Jessica Parker and Coty, Inc., a giant international corporation.

We follow Coty's mating of star power to the marketing of perfume, watching Sex and the City's Parker heading a hugely expensive campaign to launch a scent into the overcrowded celebrity market. Will she match the success of Jennifer Lopez? Does she have the international fan base to drive worldwide sales?

In Paris at the elegant Hermès, we see Jean Claude Ellena, his company's new head perfumer, given a challenge he must create a scent to resuscitate Hermès's perfume business and challenge le monstre of the industry, bestselling Chanel No. 5. Will his pilgrimage to a garden on the Nile supply the inspiration he needs?

The Perfect Scent is the story of two daring creators, two very different scents, and a billion-dollar industry that runs on the invisible magic of perfume.

Chandler Burr,The Perfect Scent,Picador,0312425775,Beauty Grooming,Chemistry - General,Industries - General,138001 Holt Picador Paper-Pic Holt TPC,BUSINESS ECONOMICS / Industries / Fashion Textile Industry,BUSINESS ECONOMICS / Industries / General,Beauty Grooming - General,Business Economics,Business / Economics / Finance,Business/Economics,GENERAL,General Adult,HEALTH FITNESS / Beauty Grooming,Health Fitness/Beauty Grooming - General,Industry industrial studies,Marketing / General,Non-Fiction,PERFUMES TECHNOLOGY,SCIENCE / Chemistry / General,United States,perfume industry; paris; chemistry of perfumes; on fashion

Buy The Perfect Scent on ✓ FREE SHIPPING on qualified orders

 

Product details Paperback 336 pages Publisher Picador; First edition (January 6, 2009) Language English ISBN-10 0312425775

"" [Review ]

Tags : Télécharger,